Our Story
The idea for ruby-petal emerged from a simple observation. Skilled tradespeople who excelled at their craft often struggled to find enough clients, while less capable competitors with better marketing dominated local searches and social media.
We saw plumbers, electricians, carpenters, and decorators producing outstanding work but relying solely on word of mouth. Meanwhile, the digital advertising landscape grew increasingly complex, with constantly changing algorithms and new features that demanded dedicated expertise to navigate effectively.
Since 2014, our focus has remained narrow by design. We work exclusively with tradespeople and craftsmen because deep specialisation allows us to understand the nuances of these businesses. We know that a roofer's busy season differs from a landscaper's, that certain trades benefit from video content while others convert better with testimonials, and that trust signals matter enormously when homeowners invite strangers into their properties.
